Xuan Thanh
About

About Me

Web Developer and SEO Specialist with over 5 years of experience building, optimizing and maintaining production websites. Proficient in PHP, Laravel, Next.js and WordPress custom theme development.

Experienced in on-page SEO, technical optimization and content strategy to improve organic search visibility. Comfortable working across the full stack and managing VPS infrastructure.

Full-stack Development

Building websites end-to-end with PHP, Laravel, Next.js and WordPress custom themes.

SEO & Growth

On-page & technical SEO, keyword research, content strategy and Google Search Console analysis.

Infrastructure

Managing VPS, deployment pipelines, security hardening and uptime monitoring.

Skills

Tech Stack

Frontend

JavaScript85%
HTML5 / CSS390%
Tailwind CSS90%
Bootstrap80%

Backend

PHP88%
Laravel80%

CMS & Frameworks

WordPress / Sage92%
Next.js78%
Headless CMS75%

SEO & Performance

Technical SEO92%
Core Web Vitals85%
Site Speed Tuning85%

Infrastructure

VPS & SSH80%
Git82%
CI/CD70%

Security & Others

WP Hardening78%
Web Security72%
English (TOEIC 700)70%
Experience

Work History

Web Developer & SEO Specialist

Replus Company

CurrentJun 2020 – Present
  • Sole owner and maintainer of the entire web ecosystem — built and deployed replus.com.vn (WordPress with custom Sage theme), franchise.replus.com.vn and booking.replus.com.vn (Headless CMS with Next.js)
  • Achieved and maintained a top-5 Google ranking for the keyword "văn phòng ảo" for 5 consecutive years; grew peak organic traffic to 50,000 sessions/month
  • Continuously improved UI/UX based on user behaviour data and feedback, driving higher engagement and conversion rates
  • Managed VPS infrastructure: server provisioning, SSH configuration, deployment pipelines, and uptime monitoring
  • Implemented security hardening measures for WordPress sites and resolved technical incidents

SEO Intern

TOS Company

Feb 2020 – May 2020
  • Built internal links and optimized article content to improve keyword rankings on major search engines
  • Identified and resolved on-site technical errors; monitored keyword rankings against competitors

Web Management Staff

Nam Toan Thinh Company

Nov 2018 – Mar 2019
  • Managed product listings, order processing, customer live chat, and daily sales reporting
  • Handled social media promotion and moderated customer comments on the company website
Projects

Featured Projects

replus.com.vn

Replus Company · 2020 – Present

WordPress site with a fully custom theme built from scratch on the Sage starter theme. SEO-optimised architecture contributed to sustained top-5 rankings and 50K/month peak traffic.

50K/mo
Peak Traffic
Top 5
Google Rank
PHPWordPressSageJavaScriptTailwind CSS

franchise & booking.replus.com.vn

Replus Company · 2021 – Present

Headless CMS architecture with Next.js frontend for fast, scalable client-facing pages.

Next.jsHeadless CMSJavaScriptTailwind CSS

E-Commerce Website

IUH University · 2018 – 2019

Solo-built multi-category e-commerce platform with responsive UI using Laravel framework.

LaravelPHPJavaScriptHTMLBootstrap
Education

Education

Bachelor of Information Systems

Industrial University of Ho Chi Minh City (IUH)

Oct 2014 – 2020

System Design & AnalysisSystem ManagementCRMWeb DesignSEO
Contact

Get in Touch

Have a project in mind or want to collaborate? Feel free to reach out through any of the channels below.